WhatsApp Business provides basic tools for communication for micro and small businesses. It’s freely available for both Android and iOS, and like other messaging apps, offers one-to-one chats and groups. The regular WhatsApp app is made for personal communication.
Let’s go over the three options so you see for yourself which one is best for you.Īt a Glance: The Main Differences WhatsApp Messengerġ user, 2 devices max (1 phone, 1 desktop)Īutomated messages (chatbots, transactional)Ĭreate but not participate in group chats However, it’s important to choose the right type of WhatsApp account for your business size and needs. Plus, WhatsApp offers a wide range of messaging options to add to your marketing strategy: interactive messages with quick buttons, multimedia messages, product catalog, and QR codes for your multi-channel reach. People are much more likely to open a chat message as soon as it chimes in than an email. It lets you reach your audience directly on their mobile devices. Why? Because WhatsApp is a great channel for customer service, transactional messages, and marketing campaigns. So can businesses use WhatsApp? Yes - and not only can they use it, they should use it. With 2 billion monthly active users, WhatsApp is the most popular messenger app in the world, according to 2021 data from Statista. They are three different tools, aimed at different users.
If you want to use WhatsApp for marketing, understanding the difference between the basic WhatsApp, WhatsApp Business and WhatsApp business API is crucial.
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